The Scoville is a fictional spicy food restaurant with a menu consisting of 6 different levels of spice based on the Scoville unit scale.
Sco·ville scale
/ˈskōvil ˌskāl/ noun
a scale for expressing the relative pungency of chili peppers against that of pure capsaicin, which measures 16 million Scoville units.
"a regular jalapeño pepper registers around 5,000 on the Scoville scale"
The logo is a subtle nod to how many choose to represent this scale in infographics, with a pepper being used to represent the levels of the Scoville scale visually.
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